Blogxistentialism

You know, you bring a blog into this world, and you love it and care for it and nurture it, and worry about whether it's getting enough pictures and how it's doing in the internet, and then one day you realize that it's not really yours anymore. It has its very own personality and independence, and you can no longer control it, and you just have to step back and allow it to be free. There will be surprises - things you never expected it to do or say or become. Some of these will be bad, others good. But the bottom line is, you have to allow it to find its own way.

That is the difference between "it's" and "its".